A PERSONAL BRAND IN PROGRESSISSUE 01 / 2026

Curious about people. Obsessed with brands. Always chasing the next big idea.

Hi, I'm Sneha. A marketing enthusiast, creative thinker and strategic observer who loves exploring the stories behind brands and the people who love them.

Consider this my introduction, not my final draft.

01 / My Story 02 / My Work 03 / Let's Connect

OPEN TO
WHAT'S
NEXT

SNEHA GUPTA / THE PERSON BEHIND THE PAGES

01 / THE PERSON BEHIND THE PROFILE

People first. Then brands.

Sneha in a yellow top standing among pink bougainvillea in front of the campus

Sneha in a black blazer and trousers in front of the Great Lakes Gurgaon campus

Before I started studying marketing, I spent 32 months in recruitment and sourcing. I learned to ask better questions, listen closely and figure out what people actually need—not just what a brief says they need.

At Korn Ferry, I worked as a Sourcing Specialist supporting Google's global recruitment requirements. Before that, I was a Technical Recruiter at ITEXPERTUS. The work taught me how to research, collaborate and communicate across different expectations and perspectives.

Now, as a first-year PGDM student at Great Lakes Institute of Management, Gurgaon (2026–28), I'm following the question that keeps getting more interesting: what makes people connect with a brand? From audience insight to positioning to the smallest creative detail, that's the world I want to explore.

WHAT I BRING TO THE TABLE

CommunicationStakeholder managementResearchAnalytical thinkingCollaborationUnderstanding people

02 / THE CREATIVE PLAYGROUND

Ideas in motion.

Academic and team explorations. Not client campaigns or published results. Click a cover to read the thinking.

01 / ACADEMIC TEAM PROJECT

Burger Singh.

Consumer behaviour & market segmentation

Academic team project / Consumer behaviour

Burger Singh: who’s at the table?

An exercise in looking beyond “burger lovers” to understand different people, occasions and reasons to choose a brand.

The challenge: Explore how Burger Singh could think about its audience and market segments more precisely.
Thinking & approach: Use consumer archetypes and target-audience analysis to compare needs, motivations and eating occasions.
Research & insights: Study how audience differences can influence perceived value, messaging and brand choice; treat archetypes as working frameworks, not proven customer data.
Strategic solution: Connect segment-specific motivations to positioning and marketing recommendations that could be tested further.

What I learnedA useful segment is more than a demographic label. It should help explain what someone wants, when they want it and how a brand can matter.

02 / ACADEMIC TEAM PROJECT

Mug Shot.

A chai bar brand launch

Academic team project / Brand launch

Mug Shot: chai, with a point of view.

“Every cup is a snapshot of your moment.”

The challenge: Build a distinctive chai bar concept from the ground up, with a reason for people to remember it.
Thinking & approach: Start with the moments around chai, then develop the name, positioning and product mix as parts of one brand idea.
Research & insights: Consider the roles occasion, preference and perceived value play in a customer’s chai choice.
Creative solution: A moment-led identity carried through brand naming, positioning, product strategy, product mix and pricing decisions.

What I learnedA brand promise becomes stronger when its story and practical choices—what it offers and how it is priced—feel connected.

03 / ACADEMIC TEAM PROJECT

Cinthol.

Market & segment analysis

Academic team project / Category analysis

Cinthol: reading the category.

A closer look at how a familiar soap brand sits within a crowded category.

The challenge: Understand the soap category, its segments and the competitive context around Cinthol.
Thinking & approach: Break down the category before examining where the brand may stand out or face overlap.
Research & insights: Compare market segmentation, competitor presence and positioning cues to form a clearer picture of the landscape.
Strategic solution: Present a structured segment and positioning analysis to guide further brand questions, rather than claim an executed campaign.

What I learnedPositioning makes more sense when you can see the alternatives a consumer is choosing between.

04 / CASE COMPETITION CONCEPT

Marquest.

Beyond Antifragile

Creative marketing case competition concept

Marquest: Beyond Antifragile.

A case concept that asks what happens to a brand when the rules of its world suddenly change.

The challenge: Imagine brand challenges across parallel universes, unexpected market disruptions and failed-brand revival.
Thinking & approach: Use imaginative scenarios to push strategic thinking beyond familiar market assumptions.
Research & insights: Frame each scenario around the audience, the changed environment and the brand choices that would need rethinking.
Creative solution: A competition concept combining parallel-world storytelling with practical questions about resilience, repositioning and revival.

What I learnedCreative constraints can make strategic questions sharper—not less serious.

03 / THE CORPORATE CHAPTER

Not a detour. A foundation.

32 months of experience taught me something marketing starts with, too: people aren't a spreadsheet of requirements.

Sneha in a black blazer posing in front of the Korn Ferry sign

KORN FERRY / SOURCING SPECIALIST

Listening behind the brief.

Supported Google's global recruitment requirements, working with recruiters and hiring managers to understand stakeholder expectations. Recognised as a top performer for two consecutive quarters and initiated Google's AI Recruitment Pilot Project.

ITEXPERTUS / TECHNICAL RECRUITER

Finding the human fit.

Built experience in sourcing, communicating with people and understanding different technical hiring needs.

The bridge to marketing? Audience understanding, research, relationships and thoughtful problem-solving.

04 / THE CREATIVE SIDE OF ME

A little more of my world.

Sneha crouching beside a snowman near orange tents in the mountains

Sneha in a blue top on an evening terrace with a lit-up market behind her

Sneha at Annapurna Base Camp with prayer flags

PINNED TO MY BRAIN / 01

Fashion is a language.

Aesthetics · Visual storytelling · Expression

PINNED TO MY BRAIN / 02

Why did that ad stay with me?

Campaigns · Brand stories · Big ideas

PINNED TO MY BRAIN / 03

Culture moves fast.

Social media · Conversations · New perspectives

Always collecting ideas. Never done connecting dots. 🟩

05 / THE NUMBERS & THE THINKING

Creative brain. Spreadsheet open.

I like ideas that have something underneath them. In an Excel and business analysis project, I explored supply-chain figures to practice finding patterns and asking better questions. I'm interested in the space where data, research, consumer insight and creativity meet.

SUPPLY CHAIN ANALYSIS / ACADEMIC PROJECT

46K+units sold in the analysed data

₹5.78Lrevenue in the analysed data

100SKUs analysed

Project figures describe the dataset, not results of a campaign or business impact.

06 / THE NEXT CHAPTER

Have a brand, a big idea or a challenge? Let's talk.

I'm currently exploring Summer Internship opportunities for April–June 2027 in Marketing, Brand Management, Consumer Insights and related fields. I'm always excited to connect, collaborate, learn and create.

EMAILSnehagupta1131@gmail.com

LINKEDINwww.linkedin.com/in/sneha-gupta-69607022a

Download CV ↓